By Naomi Most consumers associate branding on social media with visual elements. Although a corporate symbol is often the first object people connect with a business, a brand voice is equally vital.
It emphasizes a company’s personality and defines its style when writing blogs, posts, or tweets. Creating a consistent tone of voice is the best way to increase brand awareness across your channels. In this guide, we’ll break down what it includes, analyze its benefits, and discuss tips for building a strong one.
What Is a Brand Voice?
We can define brand voice in different ways. It is both your company’s communication style and the linguistic version of your brand personality.
So, what is brand voice in social media marketing? Simply put, it is the way you communicate with your followers on social networks.
It broadens your reach, increases trust, and transforms occasional fans into a devoted community. In addition, it sets the communication manner and defines:
- A clear vocabulary that marketers, content makers, and company managers will use.
- An overall tone of speech that can be joyful, humorous, or formal.
- The format in which you will provide information, for as through brief messages or long posts.
Its primary responsibility is to set your business apart from those around you and ensure consistency in marketing communications. Since social media is a space where you interact with users directly, your brand voice matters.
Why Your Brand Voice Is Important?
The way you communicate with your audience directly affects the visibility and success of your organization. Here are a few reasons why a well-thought-out brand voice can help.
Building Relationships With Customers
Clients are more willing to engage with brands that sound like a real person. Consistency and thoughtfulness in communication build trust and friendly relationships. In most cases, people will choose a company that has a clear social media brand identity.
Making Your Brand More Noticeable
Competition on social media is fierce. Therefore, brands with a unique tone stand out from the crowd. They attract more attention and help increase followers.
Being Different From Your Competitors
Brand voice is one of the tools to personalize your business. It allows you to establish your company’s style and character while additionally improving its competitiveness. In addition, it prevents fraud because it becomes more difficult for third-party brands to copy your voice.
Providing Your Team With a Communication Framework
Creating a brand voice involves establishing a set of specific rules and approaches. This helps employees and partners adapt to the communication manual and learn faster, avoiding failures.
How To Develop Your Brand Voice
To get a brand voice that matches your overall company’s strategy, start with the basics, gradually moving to the details. Here are a few more ideas to keep in mind.
Define Your Values & Mission
Creating a social media tone of voice starts with defining who you are, why you started your business, and what principles you live by. Defining your views and purpose helps you navigate the journey ahead.
Research Your Audience
To engage your target audience, you must first identify who they are. You have to get more information about what they have in common and what social media channels they prefer. Age, communication style, and interests are all important.
Think About Your Brand Personality
Your brand should be similar to a real person and have personalized features. You should describe your company in detail and define its virtual portrait to make your brand voice even more unique.
Create Brand Guidelines
Summarize all the rules and develop clear guidelines. These should include all the details regarding what words and terms you can use and what the overall tone should be.
Adapt Your Tone To Different Platforms
Although you are creating a single brand voice, it may not be the same across platforms. The tone will vary slightly for each social network to better tailor the content.
For example, for Facebook, you can use a more informative style with a detailed description that answers the audience’s questions. However, on Instagram, you should prefer short, emotional text.
Test & Review
Constant feedback monitoring is the main answer to the question of how to maintain brand voice on social media. Your tone is not a fixed value. You need to correct and improve it in accordance with the needs and expectations of users.
Brand Voice Examples
We have prepared a description of several companies’ brand voices so that you can compare them and feel the difference.
Example 1
Nike conveys an inspiring, motivating, and purposeful tone. The company always encourages its customers to push themselves and believe in their potential. Here are several of its common phrases: “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”
Example 2
Netflix regularly engages its audience with jokes and informal pleas, promoting discussion. For instance, it frequently publishes posts with hilarious headlines such as: “You’re not ready for everything coming to Netflix in 2025…”
Example 3
Apple’s voice is basic and elegant. Its speech is clear, avoiding superfluous words. Its pages frequently feature photographs and videos taken by iPhone users, with simple subtitles, like: “Shot on iPhone.”
Final Thoughts
No matter what platform your company uses to promote itself, your brand voice is important. It contributes to a cozy atmosphere, which is comparable to the feeling of a very familiar place. It is often a key to customers’ trust.
So, how to create a social media brand voice? Follow the simple tips we have given above. Research your audience, adapt the tone, and identify key values. Act step by step to get the most accurate result.
Explore more popular topics on Social Meep. Follow the page to deepen your knowledge and learn more about your successful social media development. It all together can help you advance a strong and recognizable brand voice.
FAQ
What is a brand voice and what is its value?
Brand voice is a unique manner of a company’s communication with its audience. It helps businesses to become recognizable, establish an emotional connection with clients, and stand out among competitors.
What are the first steps for creating a brand voice on social networks?
First, determine the brand’s values, mission, and nature. Consider it as a person and determine which characteristics are significant to your target audience.
When should you start developing a brand voice?
You have to think about it in the early stages of creating a company or releasing a product. This will help to avoid contradictions in the communication style in the future.